1. Prepping

Step 1 – Preparing Your Property

It’s paramount for property repairs, cosmetic improvements and some renovations (in some cases) to take place before listing. Because, it will help you maximize your net proceeds and increase chance of selling your home faster.

 

Step 2 – Staging Your Property

Before we begin to market your property, it is imperative that the property shows its very best. We want to put as much money in your pocket at the end of your sale.
Staging will make our listings look brighter, bigger, updated and cared for. Nothing puts you in more of a power position during a negotiation than to have the buyer see you as a serious and prepared seller.

 

Step 3 – Taking Amazing Photos

About 92% of home buyers are using the Internet in their real estate property search
(according to National Association of Realtors, April 2019). A home with amazing photos will sell faster because more people are attracted to visit the home.
We will help you to rearrange furniture to make a room look brighter and bigger and have our professional photographer take stunning photos of your home, which highlight great features of your home to stand out and avoid certain unappealing areas.

 

Step 4 – A Video Tour

Technology in today’s world enables us to view properties from any devices anytime and anywhere! Your property must be displayed in an engaging way as visual content drives engagement. Remember that:
– Viewers spend 100% more time on pages that have videos on them.
– Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
That’s why we are keen on utilizing our YouTube channel as much as possible.

2. Pricing (A)

Your pricing strategy will dictate whether of not your home sells at fair market value within a reasonable period of time. Pricing is one of the most critical decisions you will make in your home sales. Therefore, it should be done in consultation with a professional who understands the processes and the market dynamics.

We will help you create the ideal strategy based on the following factors.

 

Determine Fair Market Value

Simply speaking,  the fair market value of a home is the highest price an informed buyer would pay, given its condition, recent comparable sales, and the local real estate market, assuming that there is no unusual pressure to complete the purchase.

See ‘Determining Value of a Property‘ for more information.

 

Comparative Market Analysis

To estimate the fair market value of your home, we can prepare a Comparative Market Analysis (CMA) report summarizing properties in your area with similar square footage, features, age and condition that have recently sold or are currently on the market. Enter two most important factors: 1) recent comparable sales and 2) recent comparable listings. We can also make effective use of comparable listings that expired before they had a chance to sell.

Adjustments must be made to your home’s valuation given its location as well. (e.g. proximity to schools, parks, shopping malls and transportation).

 

Other Factors

• Interest rates;
• Government incentives;
• Overall macro and micro economy;
• Whether it’s a buyers’ or sellers’ market;
• The number of similar homes on the market;

2. Pricing (B)

Prices That Have Nothing To Do With You When You Sell Your Home

• Price that the seller originally paid (plus capital improvements);
• Price that the seller wants;

 

“The biggest impact and impression a home makes upon both potential buyers and their realtors is in the first few weeks of the listing. Therefore, pricing your home within the range of fair market value (slightly above actual sold prices of similar homes yet slightly below the prices of comparable active listings) is the key.”

 

The Overpricing Risk

If your home is overpriced (meaning it is above its fair market value), it will be compared unfavourably against other active similar listings by potential buyers and their realtors. The risk is that your home will stay on the market for longer than what is typical for comparable homes, which stigmatizes it as an undesirable as a consequence. A graph below shows the impact of overpricing over time. (Source: ninjaselling.com)

3. Marketing

Step 1 – Customized Property Feature Brochure

All of our listing clients receive professionally designed, full-colour, personalized, feature brochures of their home. This brochure makes a memorable impression for buyers viewing your property and helps to remind them of important elements after they have finished viewing homes for the day. These brochures feature multiple full-colour photos and descriptive information about your home, as well as MLS listing information, and information about your neighbourhood, schools, and community to affirm the buyer is making a smart decision to purchase your property. Your custom brochures will be delivered to you in a timely manner and we will make sure you always have an adequate supply.

 

Step 2 – Prestigious Signage

The Right At Home sign is one of the most recognized signs in Real Estate. We have taken that one step further with our custom hangers. We have designed them to accomplish several key marketing techniques.

 

Step 3 – Open House, Realtor & Public (if desired)

If you do decide you would like an open house, we are happy to do one for you and request two weeks notice as we like to advertise them in as many venues as possible. The open houses are advertised on Realtor.ca/MLS, our Website, Facebook, Twitter, and kijiji.ca. We also put out directionals on the day of an open house.

 

Step 4 – Your Home Advertised on Multiple Websites

We offer superior showcasing of your home, live on the internet 24/7! Your home will definitely stand out in a potential buyer’s search. Thousands of REALTORS® and potential buyers will have access to your listing through our multiple listings service system, realtor.ca. A detailed description of your home, professional photos, as well as a link to your home video tour, will be available on this and numerous other websites. Your listing will be “vlogged” and that vlog will be shared on numerous sites.

Realtor.ca, Zillow.com, Right At Home Realty website, our website (reis8.ca), and kijiji.ca

 

Step 5 – Social Media

Social Media is quickly becoming one of the most important parts of a marketing strategy. 92% of all advertisers indicated that their social media efforts have generated tremendous exposure for their products. It isn’t just the sharing nature of social media. Powerful search engine are embedded into many of the social media systems. By manipulating these features, we are able to increase exposure for your property. First-page Google ranking is so important, and SEO (Search Engine Optimization) experts use social media to help businesses improve rankings.

Facebook, Instagram, YouTube, Twitter, Pinterest

 

Step 6 – Flyers

We like to send out “Just Listed” flyers along with the full-colour brochures to near by neighbourhood where we determine potential buyers would come from.

4. Listing

MLS is the largest online database of available real estate. We input our listings ourselves instead of asking an operator to do it. This allows for two things:

Greater control on accuracy – We can catch errors more easily than a data input person because we have actually seen your property

Accurate Mapping – With Google Earth making it possible for buyers to have an aerial view of your property and the surrounding neighbourhood, it is very important that we map your property correctly. The last thing you need is a potential buyer looking at your neighbour’s junky backyard and thinking it is yours.

 

What exactly is an MLS® System?
How is REALTOR.ca different?
Find out more from here: https://www.realtor.ca/mls

5. Negotiating

1. Present ALL offers 
2. Represent YOU in the negotiating process to get the highest possible price! 

When we list your home, we owe you a fiduciary duty, which means we do everything honestly, in good faith, and strictly in the best interests of YOU.

When you start to get offers, we can represent you during the emotionally charged negotiating process and ensure that you get the best price and favourable closing terms that are clearly spelled out. As your professional advisors, we also oversee all paperwork related to the sale. You will not be required to pay any fees until your home sells.

6. Closing

1. Keep track of crucial dates in the real estate purchase contract
2. Follow up with the Mortgage Co, Title Co, and other agent, and keep you informed of the closing process
3. A team member will accompany you to the closing if done locally
4. Review Sellers Proceeds and Settlement documents prior to closing
5. Foresee and avoid the “Pitfalls” to ensure a successful closing on your property

7. On-going

Our Annual Real Estate Review report consists of a simplified version of net worth statement with an emphasis on your real estate properties. It also shows historical market values of your properties. We will meet you in person to go over this report every year as long as you want.

We prepare this report because we believe that for most of us, our home is our biggest investment. We need to understand where we stand and where it is going so that we can plan for life’s major events ahead of time. An example report will be included in your listing package.